866/5000 Impact of social responsibility on corporate reputation in Vietnam

Abstract

This research aims to develop and test a theoretical model of the effects of social responsibility on the reputation of Vietnamese firms. With the results of two of the four accepted hypotheses, the study affirms the importance of social responsibility for customers and the environment in enhancing the reputation of the business, It has a greater impact on practical implications, which helps Vietnamese business managers have a clearer view on how to develop and implement effective CSR activities. Promote and enhance the reputation of the business, one of the important resources to create a strong competitive advantage.