A STUDY ON THE USE OF VIDEO BLOGGING TO IMPROVE SPEAKING SKILLS AMONG NON-ENGLISH-MAJOR FRESHMEN AT HANOI UNIVERSITY OF INDUSTRY

Abstract

In an era of digital transformation in education, technologization is increasingly vital for developing English as a Foreign Language (EFL) speaking skills. Although digital tools in education have attracted widespread interest worldwide, limited research in Vietnam has examined how creating personal video content can support oral language development among students outside English-related disciplines. This article reports the impact of video blogging platforms on improving Englishspeaking proficiency for non-English majors at Hanoi University of Industry. A concurrent mixed-methods research design was used, including pre- and post-test assessments of speaking proficiency and surveys of students’ attitudes. The study involved 100 first-semester students in four classes in the 2023-2024 academic year. Findings showed minimal improvement in participants' speaking abilities following the intervention, though survey results indicated high levels of student engagement and satisfaction. These results suggest a need for further research on how student-generated video content can support spoken English development at the tertiary level, offering insights for educational policy and language instructors on integrating instructional technology into language curricula.