FACTORS AFFECTING THE BEHAVIOR OF CHOOSING GREEN TOURS IN HANOI: CASE STUDY OF STUDENTS OF HANOI UNIVERSITY OF INDUSTRY

Abstract

This study of ours emphasizes strengthen the analysis of factors affecting students' behavior in choosing green tourism. The study collected more than 300
survey samples from students at Hanoi University of Industry who have experienced and will experience these locations. to green tourism, green parks, and
green resorts in Hanoi by random sampling. The results of evaluating the measurement model on SMARTPLS 3.0 show that tourism demand has the strongest
impact on the choice decision. Green tourism for students. Analysis results have shown factors that influence students choice decisions, including subjective
standards, needs, service costs, support policies, and recognition travel mode. The research is the basis for proposing strategic solution groups to develop a green
tourism economy in the direction of improving efficiency, friendliness, and sustainability through creating appropriate solutions and educational programs
suitable to increase environmental awareness among the younger generation.