TRADITIONAL METAPHORS IN VIETNAMESE AND ENGLISH ADVERTISEMENTS

  • Trần Thị Thu Hiền

Abstract

Metaphor is popular in Vietnamese and English advertisements. By analysing advertisements in these two languages collected recently, this paper presents the comparison of 7 sub-types of metaphor used in Vietnamese and English advertisements. The result shows that metaphor is used more frequently in Vietnamese advertisements rather than English ones. Also, photolingual metaphor, an old-and-new type of metaphor, specifically used in mordern advertisements is also reported.

điểm /   đánh giá
Published
2015-07-22
Section
ARTICLES