BUILDING MODEL FOR DETERMINANT OF BUSINESS SUCCESS OF SMALL AND MEDIUM AGRO EXPORT ENTERPRISES IN VIETNAM

Tóm tắt

Exports have created the growth and the development opportunities for companies to expand their access to foreign markets, and these companies can reach a higher level of production, higher profit and market share. Experts believe that finding out determining factors of business success of export firms is important for both the export companies and countries in the competitive markets in order to improve export performance. This research conducted with the aim of identifying and summarizing the factors effecting business success of small and medium enterprises (SMEs) in the Agro exporting sector. The research reviews previous studies on business success of export firms and business success of export firms models to identify the determinant of business success. Twelve managers of Agro export SMEs and 5 export experts were interviewed to get more detail on building research model. Findings show that at least eight factors are determining the business success of Agro export firms as follows: Manager’s capability, product and service, finance resource, export human resource, export marketing strategy, linkage, customer and market, government support and policies.